Bachelor of Science in Marketing

Marketing provides students with a solid foundation in marketing principles and techniques. Marketing equips students with the quantitative and qualitative skills necessary to investigate and analyze customer behavior, competitors, and external groups who may be affected by the marketing process.

Major Prerequisite Requirements (33-34 credits)

General Education Requirements (18 credits)

Business Core Requirements (30 credits)

Major Requirements  (18 credits)

52:630:374    Consumer Behavior

52:630:385    Marketing Research

52:630:403    Strategic Marketing

52:630:300+  Marketing elective or concentration 1

52:630:300+  Marketing elective or concentration 2

52:630:300+  Marketing elective or concentration 3

Required Electives  (20-21 credits)
52:___:300+ Business Elective or concentration 4
52:___:300+ Business Elective
::__  Free Elective 1
::__  Free Elective 2
 ::__ Free Elective 3
::__  Free Elective 4
::__  Free Elective 5

For further details including requirements of Marketing, Business, and Free Electives see website or contact RSBC Academic Advising at: acadsvcs@camden.rutgers.edu.